Mobile marketing is a hot issue, given the enormous breadth of smartphone usage, and many companies have taken the step to develop mobile-friendly websites to help customers find the information that they want quickly while on a mobile device. There are currently two prevailing schools of thought on the issue. Some marketers argue that it’s crucial to have a separate site for your mobile customers on a subdomain of your primary site, known as an “m-dot” site due to the naming convention of having the mobile site located at m.yourwebsite.com. The other school of thought uses responsive design (also known as adaptive design) to build a mobile website. In this article, we’ll help keep you mobile and adaptive with responsive design.
Love is in the air, and social media is abuzz with honeys wishing each other a Happy Valentine’s Day. But more than that, consumers will spend $15 billion this year on Valentine’s Day related products and services. It’s easy to cash in on the contagious buzz that spreads around during Valentine’s Day if you have a product or service that’s useful to V-Day shoppers: online gifts, bakeries, flower shops, chocolate brands, films and TV shows, restaurants or bars, toys and games, apparel, greeting cards, art or music, e-cards, jewelry or watch brands, electronics, and many others. Your brand can be a part of that conversation with an appropriate social media strategy. You’ll fall in love with the idea of increasing sales during the most social holiday, Valentine’s Day.
It’s a new year and a lot has changed in the way people interact with websites and companies online since this time last year.
In the U.S. alone, over four million people will turn 18 this year and begin to start forming real relationships with brands, products, and services. The growth of tablet devices has been steep, and smartphone access continues to grow. New Web technologies, like HTML5, became standardized and old technologies, like Flash, became deprecated. As a result, the way people interact with your website needs to be reanalyzed and rethought. This year, make a resolution to improve your conversion rate on your sales funnel.
Online marketing strategies are constantly changing. Free resources make it easy to keep up with the latest developments in the online marketing world. In this industry, it is imperative to continually seek educational opportunities to remain fresh and relevant.
Check out these 10 free resources for the latest online marketing news and education (in no particular order).
While a lot of media professionals will lump together search engine optimization budgets with advertising budgets, the question of whether search engine optimization and advertising are the same thing is not as clear cut as it might seem.
The ROI of small business advertising is often measured in weeks or months. Did our latest promotion bring people into the store to buy products? Traffic tends to increase as long as the ads are running and then sharply fall off afterwards. For small businesses with cash-strapped budgets, this type of advertising often has an allure of quickly injecting the invested cash back into the business in increased sales.