15 Ways to Optimize Your Facebook Ads Campaign

© Sondem - Fotolia.comThe social advertising platform on Facebook offers a unique opportunity: the ability to target viewers based on interests and hobbies that they’ve self-selected.

Unfortunately, though, it’s becoming a high-clutter environment, so it’s not enough to simply upload an ad and forget about it.

In this article, we’ll show you 15 ways you can optimize your Facebook campaign to ensure that you’re the talk of the town. Let’s get started.

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Vertical Search Engine Optimization

© ShpilbergStudios - Fotolia.comVertical search engine optimization is the practice of optimizing your products and services for niche search engines, rather than Google. There are hundreds of thousands of “vertical search engines” on the Internet. Everything from Yelp, which indexes restaurants, dentists, auto mechanics, and any other brick-and-mortar business to eBay has a vertical search engine component.

While it’s crucial to optimize your content for Google, your products and services often will benefit from vertical search as much as they will from flat search. In this article, we’ll ensure your vertical search presence rockets skyward by illustrating some of the benefits and strategies that vertical search engine optimizers use to make sure their products and services show up on internal search engines in addition to Google, Yahoo, and Bing.

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Mobile Marketing and OpenTable for Restaurants and Bars

© macrovector - Fotolia.comIf you have a restaurant or bar that takes reservations, this is an article for you. By implementing OpenTable functionality into your website, you can make taking reservations easier than ever for your customers. They’ll appreciate the ability to get on-demand reservations at your restaurant at any time of day and you’ll benefit from not having to man the phones to take reservations, sometimes resulting in calls being missed.

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Pinterest: The Secret to Mother’s Day Sales

© rockvillephoto - Fotolia.comThese days, Pinterest is crucial to marketing success. Not only is it retaining and engaging users twice as efficiently as Twitter was at a similar time in its history, over 80% of pins are repins, demonstrating tremendous virality at work. In contrast, under 2% of tweets are retweets. Pinterest users are engaged shoppers. According to research from eMarketer, 47% of female Pinterest users report using recommendations from the network to make a purchase. When Pinterest users buy, they purchase more items and spend more per session.  In this article, we’re going to show you Pinterest strategies that will make your Mom proud.

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Responsive Design and Mobile Marketing

© Spaulding - Fotolia.comMobile marketing is a hot issue, given the enormous breadth of smartphone usage, and many companies have taken the step to develop mobile-friendly websites to help customers find the information that they want quickly while on a mobile device. There are currently two prevailing schools of thought on the issue. Some marketers argue that it’s crucial to have a separate site for your mobile customers on a subdomain of your primary site, known as an “m-dot” site due to the naming convention of having the mobile site located at m.yourwebsite.com. The other school of thought uses responsive design (also known as adaptive design) to build a mobile website. In this article, we’ll help keep you mobile and adaptive with responsive design.

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